Here & Now Here & Now

Support the news

Is Plaid The New Black?04:41
Download

Play
This article is more than 10 years old.

Listen to this story

138 million shoppers are expected to descend on stores today, boosting sales by 3 percent over last year. Big chain stores are offering deals like $3 appliances and free shipping on almost everything. But a group of locally-owned shops in Oakland, Calif. is trying to convince residents to shop at local stores by launching "Plaid Friday." We speak to Kerri Johnson, who started the movement and owns the Professor Squirrel Shop in Oakland.

This segment aired on November 26, 2010.

Support the news

Support the news