Service Offers Friends For Rent

Why buy when you can rent? That's the question posed by The New Yorker's Patricia Marx.

She writes about how we've become a country of borrowers — renting movies, clothing, jewelry, fancy cars, cell phones and now, friends. That caught our eye. The Japanese have done it for awhile, hiring friends and family for lonely grandparents and wedding guests.

One American entrepreneur brought the model here. We speak with Scott Rosenbaum, who founded Rent a Friend in 2009. For about $25 a month you can subscribe and search his database.