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Retailers Offer Free Jewelry, TV's To Lure Customers
ResumeWe've not even hung the Halloween lanterns and retailers are already thinking of ways to lure us in for Christmas shopping.
How about a $249 amethyst necklace for free? All you have to do is pay $24.95 in shipping.
That deal is from the online jewelry store Stauer, their president Michael Bisceglia told the AP they'll lose money on the deal but with a similar offer in the past, customers bought more jewelry. Bisceglia says "in this economy, you have to be outrageous." And other retailers are following suit.
More Deals Offered:
- The southern furniture chain Rooms To Go is offering free 3-D TV's with the purchase of a dollar amount of furniture
- Nordstrom is offering free shipping on most orders
- Sears will match-- and beat-- lower prices that customers find online (the offer only stands for prices of retailers that have physical locations)
Guest:
- Britt Beemer, chairman of America's Research Group, a research marketing firm
This segment aired on October 21, 2011.