Design In The Wake Of Steve Jobs

Steve Jobs said great design came from "trying to expose yourself to the best things human beings have done and then trying to bring those things into what you are doing." Two leading designers tell us where they see that kind of design today and why it's important.

Gadi Amit told Here and Now's Robin Young he sees it in small objects like the method laundry pump, "a mundane object that deals with laundry intelligently, because design is not just about beauty, it's also about the beauty of function and movement."

Amit says that's why the bicycle or the mailbox remain relevant today, and instilling those design values into current day design is the key to revitalizing American industry.

Designer Bruce Mau points to the new Boeing 787 Dreamliner airplane as an example, designed with new technologies to be much more beautiful aesthetically, but also to be lighter, more energy efficient, and formulated so "you will no longer have that delirious, I'm on an airplane and I'm starved for air experience." Mau says that Steve Jobs proved design is a form of leadership, for companies and for economies.