The private equity firm Bain Capital has been in an uncomfortable spotlight since its founder, Mitt Romney, began running for president.

As Scott Helman reports a Boston Globe article entitled "How Bain Capital is trying — reluctantly — to clean up its name:"

The firm, with $65 billion in assets, has been squarely in the political limelight ever since Romney’s Republican primary rivals began knocking his private-sector background as “vulture capitalism,” uncharitably describing his nearly 15-year tenure actively running the place. Often that light has not flattered, casting the company as an emblem of a lopsided system that’s great for the wealthy (sweet returns for executives, advantageous tax rates) but less so for the unwealthy (factory closures, layoffs, bankruptcies).