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What Really Killed Hostess Brands?
ResumeApparently there were a lot of us who just weren't buying as many Twinkies and Ding Dongs as we once did. But the story of Hostess is about more than just kids' treats.
Besides the 19,000 workers who will lose their jobs with the company, a large private equity group and some New York hedge funds also stand to lose hundreds of millions of dollars.
Twinkies may live on, if another company buys the name and recipe.
We take a look at what brought down this 82-year-old company.
Guest:
- David A. Kaplan, contributing editor at Fortune magazine and a journalism professor at New York University. He tweets @DavidKaplanTwit.
This segment aired on November 19, 2012.