Retailers Fight Back Against Smartphone-Armed ShoppersPlay
As hordes of Black Friday shoppers descend on stores in search of deals, many of them are armed with something that has retailers shaking in their boots: smartphones.
AOL's Daily Finance news site reports that about 40 percent of shoppers with smart phones will use them to get a better deal online.
It's part of a trend called showrooming that really took off last year.
Now retailers are fighting back by matching prices and offering free shipping on out-of-stock items.
But with sales from mobile devices expected to double this year, retailers may be fighting a losing battle.
- Kelli Grant, senior consumer reporter for SmartMoney.com. She tweets @kellibgrant.
- Rachel Cass, marketing manager for the Harvard Bookstore. The staff tweets @HarvardBooks.
This segment aired on November 23, 2012.