When you dish out nearly $4 million to air a 30-second spot during the Super Bowl, you'd better deliver the goods.
USA Today's "ad meter" says the best advertisement Sunday night was Budweiser's story of a Clydesdale horse (see video above).
Here are some of the ads we talk about with Here & Now media analyst John Carroll:
"Space Babies" Kia Sorento ad:
"Farmer" Ram Trucks ad:
"Whole Again" Jeep ad:
"Viva Young" Taco Bell ad:
"Whisper Fight" Oreo ad:
"Miracle Stain" Tide ad:
The unaired SodaStream ad:
The SodaStream ad that did air:
This segment aired on February 4, 2013.