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Man Behind Super Mario's Success Has Died At 85

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Hiroshi Yamauchi, pictured here in 1992, led Nintendo from 1949 to 2002. (Katsumi Kasahara/AP)
Hiroshi Yamauchi, pictured here in 1992, led Nintendo from 1949 to 2002. (Katsumi Kasahara/AP)
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The man behind the success of Super Mario Bros. has died.

Hiroshi Yamauchi was the president of Nintendo for more than half a century, from 1949 until 2002. He passed away at age 85.

Here & Now speaks with Jeff Ryan, author of the book "Super Mario: How Nintendo Conquered America" about Yamauchi's legacy and how he created such a successful company.

Guest

  • Jeff Ryan, author of "Super Mario: How Nintendo Conquered America."

This segment aired on September 19, 2013.

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