What Makes Upworthy Wildly Successful04:14

This article is more than 5 years old.

Upworthy aggregates news stories and writes catchy — some say 'cheesy' — headlines for them. And then it makes those stories go viral.

The popular social media site started in 2012 and in October attracted 50 million unique visitors.

Now, Upworthy is partnering with the Bill & Melinda Gates Foundation to produce original content focusing on global health and poverty.

Derek Thompson of The Atlantic joins Here & Now's Meghna Chakrabarti with details.


This segment aired on November 28, 2013.

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