Cadillac Targets Women With Fashion-Forward Image

07:44

January 17, 2014

Actress/singer Rita Ora departs for the Costume Institute Benefit at The Metropolitan Museum of Art in a Cadillac XTS. (Cadillac)

This week at the North American International Auto Show in Detroit, the luxury brand Cadillac debuted a new crest. According to Cadillac officials, the new, streamlined crest "mirrors the evolution" of the brand.

That's not the only thing that's changing for Cadillac. The 111-year-old luxury brand wants to reach out to an untapped demographic: women.

Melody Lee, director of brand and reputation strategy for Cadillac, joins Here & Now's Robin Young to explain.

See Cadillac's "Style Driven" video series with Vogue

Guest

Melody Lee, director of brand and reputation strategy for Cadillac. She tweets @melly126.

This segment aired on January 17, 2014.