Here & Now Here & Now

Support the news

Radisson Hotels Take Aim At Millennials05:05

This article is more than 6 years old.

The Radisson Hotels chain is creating a new brand of hotels aimed at attracted millennials. Radisson Red will allow guests to offer à la carte choices for their rooms, ranging from what drinks are in the minibar to family photos on the television.

Parent company Carlson Rezidor Hotel Group is not alone in trying to market to the younger generation. Think "The Tonight Show" pushing Jay Leno out in favor of Jimmy Fallon. We take a look at how marketers decide what millennials want.


This segment aired on February 19, 2014.

Support the news

Support the news