Colorado Introduces 'Drive High, Get A DUI' Ads

Today the Colorado Department of Transportation will unveil its new ad campaign to deter drivers from getting behind the wheel while under the influence of marijuana.

The "Drive High, Get a DUI," campaign will incorporate television ads, YouTube pre-roll ads, posters in marijuana dispensaries and FAQ literature at rental car dealerships and community organizations.

Law enforcement officers have received training on how to identify a "high" driver as part of the Drug Recognition Experts.

Glenn Davis, highway safety manager at the Colorado Department of Transportation, joins Here & Now's Robin Young to discuss the new campaign.