Companies Join Efforts To End Childhood Obesity

First Lady Michelle Obama is giving the keynote speech today at the Building a Healthier Future Summit in Washington, D.C.

The summit, hosted by the Partnership for a Healthier America, is one of the premiere gatherings of leaders working to end childhood obesity. Several companies have announced new programs and marketing schemes during the two-day event that aim to getting youth to eat better.

NPR’s Allison Aubrey joins Here & Now's Robin Young to discuss these health initiatives, and how companies are learning that marketing health can also be good for business.