Advertisement

Marketers Drill Into Customer Data Like Never Before

07:28
Download Audio
Resume

Marketing companies are gathering information about consumers' behavior — from tracking what you watch on T.V. to where you spend time online — and using it to help businesses calculate how to target their products.

Media analyst John Carroll joins Here & Now's Sacha Pfeiffer to discuss how this relatively new way of mining and manipulating data is transforming the marketing and retail industry.

Guest

This segment aired on March 21, 2014.

Advertisement

More from Here & Now

Listen Live
Close