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Walmart Partners With Wild Oats To Sell Cheaper Organics07:48

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Look out, Whole Foods. This month, Walmart will start offering a new line of organics about 25 percent cheaper than the national organic brands it already carries, and those sold by its competitors.

The giant retailer is partnering with Wild Oats to bring in a new line of organic products. Wild Oats was a popular health brand in the 1980s and was acquired by Whole Foods in 2007.

But the Federal Trade Commission challenged the purchase, saying it was concerned about loss of competition. Ultimately, Whole foods sold its holdings in Wild Oats in 2009.

Now, Walmart and Wild Oats are poised to offer big competition for Whole Foods and other stores like Trader Joe's. Atlantic senior editor Derek Thompson joins Here & Now's Jeremy Hobson to take a look at what this might mean for consumers, competitors and the organic supply chain.


This segment aired on April 10, 2014.

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