Is Amazon Setting The Stage For Move Into Offline Retail?

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Here's a number that might surprise you: 85 to 95 percent of purchases still happen in the real world, not online. Less surprising is that Amazon is on a quest for a bigger cut of that market.

Earlier this month, the online retailer took a first, big step toward moving into the offline retail world: it rolled out its own in-store credit card reader, to compete with Square and other companies for the small business market.

Here & Now's Sacha Pfeiffer talks to Jason Del Rey, senior editor for commerce at the tech news site Re/code, about Amazon's plans to partner with brick-and-mortar stores around the country.


This segment aired on August 26, 2014.


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