Could NBA Deal Drive Up Customer Bills?03:59
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Dwight Howard #12 of the Houston Rockets grabs a rebound during the game against the Los Angeles Lakers at the Toyota Center on January 8, 2014 in Houston, Texas. (Scott Halleran/Getty Images)
Dwight Howard #12 of the Houston Rockets grabs a rebound during the game against the Los Angeles Lakers at the Toyota Center on January 8, 2014 in Houston, Texas. (Scott Halleran/Getty Images)
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The NBA and its television partners are defending a new $24 million media rights deal, saying that it's evidence that sports programming is increasingly valuable.

The nine-year pact would more or less triple the average fees the NBA gets from ESPN and Turner Broadcasting, leading to some to criticize the arrangement.

The Wall Street Journal's Jason Bellini joins Here & Now's Robin Young to explain the deal.

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This segment aired on October 7, 2014.

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