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HGTV Is A Hit With Affluent Women Viewers

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The most popular TV network among affluent women is HGTV. It features a wide array of lifestyle programming like "House Hunters," "Property Brothers" and "Curb Appeal," and is a top ten cable network in prime-time.

Meredith Blake of the Los Angeles Times joined Here & Now's Jeremy Hobson to explain the channel's recipe for success.

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This segment aired on October 20, 2014.

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