In Phoenix, the NFL is not just putting on a game and a halftime show for the masses, it’s also putting on a community experience.
The city transformed 12 blocks of downtown Phoenix into an outdoor party with concerts, a rock-climbing wall and a football exhibition.
Traveling Seahawks and Patriots supporters are taking it in, but so are a tons of fans of teams not playing in the Super Bowl.
From the Here & Now Contributors Network, Curt Nickisch reports.
This segment aired on January 30, 2015.