A Road Race For Non-Runners

Philadelphia kicked off its first ever 0.0 Mile Instant Gratification Run on Friday, a race with all the glitz and glamour of a marathon but none of the distance.

Runners pinned on their bibs, stretched out their legs and waited for the starting gun, then lined up t-shirts and free beer.

Here & Now's Robin Young speaks with Todd Strauss, who directed the race for New Era Events.