Here & Now Here & Now

Support the news

McDonald's To Try Out All-Day Breakfast03:46
Download

Play
Nutritional information is printed on the wrapper of a McDonald's Egg McMuffin October 1, 2008 in San Rafael, California. (Justin Sullivan/Getty Images)
Nutritional information is printed on the wrapper of a McDonald's Egg McMuffin October 1, 2008 in San Rafael, California. (Justin Sullivan/Getty Images)
This article is more than 5 years old.

You soon may be able to have an Egg McMuffin at 3 p.m. if McDonald's new experiment is successful. The world's largest restaurant chain is rolling out all-day breakfast at some of its locations in California, beginning in April.

Sam Oches, editor of QSR magazine, tells Here & Now's Jeremy Hobson that McDonald's is responding to consumer demand, and the move could be lucrative for the company.

Guest

This segment aired on March 31, 2015.

Support the news

Support the news