Taco Bell and Pizza Hut are joining other fast food companies, including McDonald's, Chipotle and Panera Bread to appeal to changing consumer preferences for more natural foods.
The two fast food chains are owned by Yum! Brands and have committed to phase out food coloring and additives, including trans fats and artificial preservatives, from most of their food.
Sam Oches, editor of QSR, tells Here & Now's Jeremy Hobson what's behind this strategy and what it will take to make these changes.
This segment aired on May 27, 2015.