Richard Thaler And 'The Making Of Behavioral Economics'

Richard Thaler is one of the fathers of the decades-old study of behavioral economics that rejected the rational choice theory that people behave according to rational economic models.

Thaler, a professor of behavioral science and economics at The University of Chicago, has a new book out called "Misbehaving: The Making of Behavioral Economics."

At an event organized by Harvard Book Store, Here & Now's Robin Young sat down with him and Dan Gilbert, a professor of psychology at Harvard University who is author of several bestsellers about the science of happiness, to see how their fields intersect.