Starbucks Joins Other Companies In Changing Its Rewards Program03:28
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A Starbucks coffee cup and beans are seen in this photo taken August 12, 2009 in Washington, DC.  (Paul J. Richards/AFP/Getty Images)
A Starbucks coffee cup and beans are seen in this photo taken August 12, 2009 in Washington, DC. (Paul J. Richards/AFP/Getty Images)
This article is more than 3 years old.

Starting today, Starbucks is making some changes to its rewards program. Customers will now receive stars based on how much money they spend, instead of how often they visit. Social media is already buzzing over the changes. Here & Now's Jeremy Hobson talks with Jason Bellini of the Wall Street Journal about what Starbucks gets out of its reward program, and how rewards in other industries are changing.

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This segment aired on April 12, 2016.

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