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Ahead Of California Primary, Latina Moms Get Out The Vote

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Rocio Alfaro (left), Wendy Mendez (middle) and Mery Alvarez (right) attend a lunch on Feb. 10, 2016 in Watts where the topic of conversation was the upcoming 2016 elections. (Dan Tufts for KPCC)
Rocio Alfaro (left), Wendy Mendez (middle) and Mery Alvarez (right) attend a lunch on Feb. 10, 2016 in Watts where the topic of conversation was the upcoming 2016 elections. (Dan Tufts for KPCC)

With the California primary coming up in June, get-out-the-vote drives are ramping up in the state. And it turns out that not all canvassers are created equal. Researchers have found one group that's more influential than others: Latina mothers and grandmothers. They can be quite adept at getting family members and friends to go to the polls. Mary Plummer from KPCC in Los Angeles explains.

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This segment aired on April 28, 2016.

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