'Pokemon Go' Becomes A Viral Sensation05:48
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Left to right: Sameer Uddin and Michelle Macias play Pokemon Go on their smartphones outside of Nintendo's flagship store, July 11, 2016 in New York City.  The success of Nintendo's new smartphone game, Pokemon Go, has sent shares of Nintendo soaring. (Drew Angerer/Getty Images)
Left to right: Sameer Uddin and Michelle Macias play Pokemon Go on their smartphones outside of Nintendo's flagship store, July 11, 2016 in New York City. The success of Nintendo's new smartphone game, Pokemon Go, has sent shares of Nintendo soaring. (Drew Angerer/Getty Images)
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"Pokemon Go" is only available in the U.S., Australia and New Zealand, but the smartphone game seems like it is taking over the world.

Based on the Japanese Nintendo franchise, the new game uses augmented reality and GPS to send players out into the real world to catch and train fictional creatures. So far, the game appears to be overtaking Twitter in daily active users on Android and is the top downloaded free app in the Apple App Store.

Here & Now's Jeremy Hobson speaks with Kurt Wagner of Recode for a look at why the game is going viral.

Guest

Kurt Wagner, senior editor of social media for Recode. He tweets @KurtWagner8.

This segment aired on July 12, 2016.

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