'Pokemon Go' Becomes A Viral Sensation

"Pokemon Go" is only available in the U.S., Australia and New Zealand, but the smartphone game seems like it is taking over the world.

Based on the Japanese Nintendo franchise, the new game uses augmented reality and GPS to send players out into the real world to catch and train fictional creatures. So far, the game appears to be overtaking Twitter in daily active users on Android and is the top downloaded free app in the Apple App Store.

Here & Now's Jeremy Hobson speaks with Kurt Wagner of Recode for a look at why the game is going viral.

Kurt Wagner, senior editor of social media for Recode. He tweets @KurtWagner8.