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How Some Marketers Are Trying To Crash The Olympic Party03:20
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A set of newly installed Olympic Rings are seen outside the swimming venue at  Olympic Park ahead of the Rio 2016 Olympic Games on Aug. 2, 2016 in Rio de Janeiro, Brazil. (Chris McGrath/Getty Images)
A set of newly installed Olympic Rings are seen outside the swimming venue at Olympic Park ahead of the Rio 2016 Olympic Games on Aug. 2, 2016 in Rio de Janeiro, Brazil. (Chris McGrath/Getty Images)
This article is more than 4 years old.

The official Olympic sponsors will spend more than $900 million to associate their brands with the summer games in Rio. But millions more will be spent on what's known as "ambush marketing." That's advertising that implies a connection to the Olympics when in reality, there is none.

Here & Now's Jeremy Hobson speaks with media analyst John Carroll.

Guest

John Carroll, professor of mass communication at Boston University. His blog is “Campaign Outsider” and he tweets @johncarroll_bu.

This segment aired on August 3, 2016.

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