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For Companies, It Pays To Expose Problems Before The Media Does03:48
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The VW sign of Germany's Volkswagen car company is displayed at the building of a company's retailer in Berlin. (Markus Schreiber/AP)
The VW sign of Germany's Volkswagen car company is displayed at the building of a company's retailer in Berlin. (Markus Schreiber/AP)
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When companies know about problems, they're often reluctant to admit them publicly.

But it's better when they do, because when the media exposes their problems, the negative publicity can do lasting damage. Recent examples include Volkswagen and Theranos.

Here & Now's Meghna Chakrabarti hears more from Curt Nickisch, senior editor at Harvard Business Review.

Guest

Curt Nickisch, senior editor at Harvard Business Review. He tweets @CurtNickisch.

This segment aired on August 23, 2016.

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