Twitter Continues Video Push With 1st Of 10 NFL Live Streams

This Thursday, for the first time, Twitter will live stream an NFL matchup.

It will be the first of 10 live-streamed games, and it's part of a new Twitter dive into video — with pricey investments that have the potential to yield pricey advertising returns.

The Wall Street Journal's Jason Bellini speaks with Here & Now's Robin Young about how social media companies are trying to be profitable, with varying degrees of success.

Jason Bellini, video reporter and senior producer at the Wall Street Journal. He tweets @jasonbellini.