Spending on political advertising on television is down, for the first time in decades. In the presidential election, the Clinton campaign has outspent the Trump campaign by more than $110 million on television ads.
Here & Now’s Jeremy Hobson talks with Steve Passwaiter, of Kantar Media's Campaign Media Analysis Group, about trends in campaign ad spending so far this year and why it's been so different from what was expected.
Steve Passwaiter, vice president and general manager of Kantar Media's Campaign Media Analysis Group.
This segment aired on October 19, 2016.