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Why Political Ad Spending Is Down This Year07:01
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People gather to watch the first U.S. presidential debate between Hillary Clinton and Donald Trump, nominees for the Democratic and Republican parties respectively, on a television set in front of an office building in Hollywood, Calif., on Sept. 26, 2016. (Frederic J Brown/AFP/Getty Images)
People gather to watch the first U.S. presidential debate between Hillary Clinton and Donald Trump, nominees for the Democratic and Republican parties respectively, on a television set in front of an office building in Hollywood, Calif., on Sept. 26, 2016. (Frederic J Brown/AFP/Getty Images)
This article is more than 4 years old.

Spending on political advertising on television is down, for the first time in decades. In the presidential election, the Clinton campaign has outspent the Trump campaign by more than $110 million on television ads.

Here & Now’s Jeremy Hobson talks with Steve Passwaiter, of Kantar Media's Campaign Media Analysis Group, about trends in campaign ad spending so far this year and why it's been so different from what was expected.

Guest

Steve Passwaiter, vice president and general manager of Kantar Media's Campaign Media Analysis Group.

This segment aired on October 19, 2016.

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