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Visit Juárez? Once A Murder Capital, Border City Looks To Rebrand05:27
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A man crosses the footbridge to Juarez, Mexico, from El Paso, Texas, on Feb. 20, 2017. (Jim Watson/AFP/Getty Images)
A man crosses the footbridge to Juarez, Mexico, from El Paso, Texas, on Feb. 20, 2017. (Jim Watson/AFP/Getty Images)
This article is more than 5 years old.

The border city of Juárez, Mexico, is safe and open for business.

That's the message of a new tourism campaign that is trying to rehabilitate the image of a city once known as the most violent in the world. But just as some are calling for more cooperation among cities along the U.S.-Mexico border, President Trump is moving ahead with his plan to build a wall and crack down on illegal immigration.

Here & Now's Meghna Chakrabarti talks with Laura Ibarra about her tourism campaign "Love Jrz" (@love_jrz).

This segment aired on March 14, 2017.

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