Blue Apron IPO Comes Amid Struggle To Retain Customers

Shares of Blue Apron began trading on the New York Stock Exchange Thursday, as the meal delivery kit company faces a number of challenges. The company is not profitable, and 60 percent of new subscribers quit after six months, according to the research firm S3 Partners.

Here & Now's Jeremy Hobson speaks with Linette Lopez (@lopezlinette) of Business Insider about Blue Apron's hurdles ahead.

Editor's Note: Blue Apron and Amazon are among NPR's financial supporters.