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Blue Apron IPO Comes Amid Struggle To Retain Customers03:47
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A Blue Apron box sits on the porch of a house on June 28, 2017 in Boston. (Scott Eisen/Getty Images)
A Blue Apron box sits on the porch of a house on June 28, 2017 in Boston. (Scott Eisen/Getty Images)
This article is more than 3 years old.

Shares of Blue Apron began trading on the New York Stock Exchange Thursday, as the meal delivery kit company faces a number of challenges. The company is not profitable, and 60 percent of new subscribers quit after six months, according to the research firm S3 Partners.

Here & Now's Jeremy Hobson speaks with Linette Lopez (@lopezlinette) of Business Insider about Blue Apron's hurdles ahead.

Editor's Note: Blue Apron and Amazon are among NPR's financial supporters.

This article was originally published on June 29, 2017.

This segment aired on June 29, 2017.

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