Rapper Latrell James Makes Good Go Around

A new Cheerios commercial called "Good Goes Round" features the music of hip-hop artist Latrell James. James grew up in the Dorchester neighborhood of Boston, and his experience comes out in some of his other, less-commercial music.

Here & Now's Meghna Chakrabarti speaks with James (@IamLatrellJames) about his music, influences and receiving national attention.