In Age Of Social Media, Pressure Simulations Help Firms Prepare For Crisis

Corporate crises are nothing new. But in the age of social media, an issue that once took weeks or months to play out may come to a boil in hours. So how do companies prepare?

Firms like CommCore Consulting come into corporate settings prepared with personalized disasters to teach workers how to react to the real thing. Dale Weiss, senior vice president at CommCore, joins Here & Now's Robin Young to talk about the simulations and why they're needed.