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Google And Amazon Battle For Smart Speaker Market Share03:46

This article is more than 2 years old.

Amazon and Google are battling for market share with their smart home speakers. Each speaker presents a possible platform for companies to reach consumers through paid advertising.

Here & Now's Robin Young looks at how that might work with Here & Now media analyst John Carroll (@johncarroll_bu), author of the Campaign Outsider blog.

This segment aired on January 15, 2018.


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