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Diet Coke Makes Move Toward Millennials With 4 New Flavors05:55
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January 22, 2018

This photo provided by The Coca-Cola Co. shows examples of Diet Coke's rebranding effort. The Coca-Cola Co. says it is adding a slimmer 12-ounce Diet Coke can, refreshing the logo and offering the 35-year-old drink in four new flavors, including mango and ginger lime. The company said Diet Coke’s new look and flavors were aimed to appeal to millennials. (Courtesy of The Coca-Cola Co. via AP)

This article is more than 2 years old.

Four new flavors of Diet Coke are going on sale this week as Coca-Cola tries to attract young people and former customers to the brand.

Here & Now's Jeremy Hobson speaks with The Atlantic's Derek Thompson (@DKThomp) about what Thompson calls Diet Coke's "moment of panic," and also about another drink seeing a surge in popularity: craft beer.

This segment aired on January 22, 2018.

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BBC Newsday

Here & Now

Diet Coke Makes Move Toward Millennials With 4 New Flavors05:55
Copy the code below to embed the WBUR audio player on your site
<iframe width="100%" height="124" scrolling="no" frameborder="no" src="https://player.wbur.org/hereandnow/2018/01/22/diet-coke-new-flavors"></iframe>

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