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NBA Ratings Are Up. NFL, Not So Much
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More than 100 million viewers are expected for Super Bowl LII on Sunday, which would make it the ninth consecutive year with such an audience. But regular season NFL ratings were down 10 percent compared to the previous year.
Meanwhile, NBA ratings have gone up around 20 percent. Here & Now's Jeremy Hobson speaks with ESPN writer Kevin Arnovitz (@kevinarnovitz) about the ratings bump.
This segment aired on February 2, 2018.