AdvertisementThis Year's Best — And Worst — Super Bowl Ads03:48Download AudioEmbed on your websiteClose×Copy the code below to embed the WBUR audio player on your site<iframe width="100%" height="124" scrolling="no" frameborder="no" src="https://player.wbur.org/hereandnow/2018/02/05/super-bowl-lii-best-worst-ads"></iframe>Copy embed codeResumeFebruary 05, 2018facebookEmailThis photo provided by PepsiCo shows Peter Dinklage and Morgan Freeman in a scene from the company's linked Doritos Blaze and Mountain Dew Ice Super Bowl spots. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)Here & Now's Robin Young round up this year's best Super Bowl ads, as well as those that didn't quite hit the mark, with Here & Now media analyst John Carroll (@johncarroll_bu), author of the Campaign Outsider blog.This segment aired on February 5, 2018.