This Year's Best — And Worst — Super Bowl Ads03:48
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This photo provided by PepsiCo shows Peter Dinklage and Morgan Freeman in a scene from the company's linked Doritos Blaze and Mountain Dew Ice Super Bowl spots. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)
This photo provided by PepsiCo shows Peter Dinklage and Morgan Freeman in a scene from the company's linked Doritos Blaze and Mountain Dew Ice Super Bowl spots. For the 2018 Super Bowl, marketers are paying more than $5 million per 30-second spot to capture the attention of more than 110 million viewers. (PepsiCo via AP)

Here & Now's Robin Young round up this year's best Super Bowl ads, as well as those that didn't quite hit the mark, with Here & Now media analyst John Carroll (@johncarroll_bu), author of the Campaign Outsider blog.

This segment aired on February 5, 2018.

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