Advertisement

Fox Wants To Cut TV Ad Time To Just 2 Minutes Per Hour

03:44
Download Audio
Resume

Fox Network Group announced that it's looking to reduce ad time on television by 2020, to just two minutes per hour. It's part of a move to make television more like digital, on-demand services.

Here & Now's Jeremy Hobson talks with Here & Now media analyst John Carroll (@johncarroll_bu), author of the Campaign Outsider blog.

This segment aired on March 12, 2018.

Advertisement

More from Here & Now

Listen Live
Close