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What Makes A Great Movie Trailer?

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This image released by Disney shows Michael B. Jordan, left, and Chadwick Boseman in a scene from Marvel Studios' "Black Panther." (Matt Kennedy/Marvel Studios-Disney via AP)
This image released by Disney shows Michael B. Jordan, left, and Chadwick Boseman in a scene from Marvel Studios' "Black Panther." (Matt Kennedy/Marvel Studios-Disney via AP)

The 19th annual Golden Trailer Awards were held Thursday night, honoring the previews: mini-films that break movies into bite-size chunks and pull viewers in. "Black Panther" took home the top honor. "Isle of Dogs" and "The Shape of Water" also won.

Here & Now's Robin Young speaks with Monica Brady, co-founder of the awards show, about what makes a great trailer.

Watch The Winning 'Black Panther' Trailer

This segment aired on June 1, 2018.

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