Advertisers Scramble To Cater To Generation Z Consumers

Generation Z — young people born between 1997 and 2016 — is on track to make up 40 percent of all shoppers by 2020, and advertisers have taken note.

Here & Now's Robin Young speaks with USA Today business reporter Charisse Jones (@charissejones) about how brands are scrambling to figure out how to cater to Gen Z.