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Prescription: Fewer Drug Ads

This article is more than 14 years old.

Turn on the radio or T.V. at any time of the day or night, and within minutes you'll most likely catch a commercial for some kind of drug. Now, the pharmaceutical industry has announced its first industry-wide "code of conduct" for such advertising.

For a look at the impact of this move, we're joined by Dr. Jerry Avorn, a professor of medicine at Harvard Medical School, and author of "Powerful Medicines: The Benefits, Risks, and Costs of Prescription Drugs."

This program aired on August 3, 2005. The audio for this program is not available.

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