Jeter: Shortstop to Perfume Pitcher
As fans of baseball know, Derek Jeter is a shortstop, not a pitcher. But off the diamond, the New York Yankee is the latest celebrity pitch-man for a perfume. It is not a new strategy to build marketing campaigns around a famous athlete. But does this one...stink? Sports commentator Bill Littlefield sniffs out the story.
This program aired on August 3, 2006. The audio for this program is not available.