Jeter: Shortstop to Perfume Pitcher

As fans of baseball know, Derek Jeter is a shortstop, not a pitcher. But off the diamond, the New York Yankee is the latest celebrity pitch-man for a perfume. It is not a new strategy to build marketing campaigns around a famous athlete. But does this one...stink? Sports commentator Bill Littlefield sniffs out the story.

This program aired on August 3, 2006. The audio for this program is not available.

Headshot of Bill Littlefield

Bill Littlefield Host, Only A Game
Bill Littlefield was the host of Only A Game from 1993 until 2018.



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