From Wang to Citicenter?

'What's in a name?' Juliet first asked that question in Shakespeare's tale of star-crossed lovers. Now Boston is mulling it over in the wake of news that the Wang Center for the Performing Arts is changing its name.

The Wang has sold its marquee rights to the New York-based financial company, Citigroup, for 34 million dollars. It's part of a long-term partnership between the non-profit cultural organization and the big-name corporation.

But, as WBUR's Andrea Shea reports, this marriage amounts to more than a mere change of title.