Red Sox Launch Spanish-Language Website

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The Red Sox launched a Spanish-language website Tuesday, complete with video greetings from players David Ortiz and Adrian Gonzalez.

Most major league teams, including Kansas City and Seattle, have had separate websites for Spanish-speaking fans for years. Now fans of "Los Medias Rojas" will get their own Web page.

Team spokeswoman Susan Goodenow said the team has 300,000 Spanish-speaking fans on Facebook, so this move to court the Spanish-speaking market seemed like a logical next step.

"You know it's something we've taken into consideration for a while and now just seemed like the right time to do it. The page has been up for just a few hours and the feedback we have received through the comments posted on Facebook and others has been really positive," Goodenow said.

The new page will offer translations of feature stories and headlines from the main Red Sox website.

This program aired on June 21, 2011.


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