Rethink Music Conference Returns To Boston

Hundreds of artists, executives and innovators from the music industry are in Boston this week for a conference hosted by the Berklee College of Music and Harvard University.

Rethink Music, now in its second year, is taking on some big questions facing the rapidly evolving music industry, including the viability of cloud-based distribution models, the use and misuse of social media and copyright law.

To keep pace, executive director Allen Bargfrede says he's ramped up Rethink's focus on technology and innovation.

"The music industry is a close-knit community that doesn't always think outside the box, so I think we're trying to bring some of that thinking to our event, because I think that naturally [it] can help us as a group, or an industry, succeed," Bargfrede said.

Representatives from Spotify and YouTube will lead panel discussions on the future of the music business.

Five to six hundred people are expected to attend.