AdvertisementSending the right message about the omicron variant is trickyDecember 02, 2021Selena Simmons-DuffinfacebookEmailDr. Matifadza Hlatshwayo Davis, who directs the St. Louis Department of Health, has turned to social media platforms this week and to local clergy and community groups — the sort of trusted messengers people turn to in times of uncertainty — to help get the right sort of early word out about the omicron variant. Conveying what's known and what's still to be learned are both important, she says. (Brian Munoz/St. Louis Public Radio)