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The Ice Bucket Challenge wasn't just for social media. It helped fund a new ALS drug

Participants tip buckets of ice water over their heads as they take part in the World Record Ice Bucket Challenge at Etihad Stadium on Aug. 22, 2014, in Melbourne, Australia. (Scott Barbour/Getty Images)
Participants tip buckets of ice water over their heads as they take part in the World Record Ice Bucket Challenge at Etihad Stadium on Aug. 22, 2014, in Melbourne, Australia. (Scott Barbour/Getty Images)

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