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Gen Z Consulting Firm Caters To Companies Hoping To Go From Brand To Bae

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A picture shows emoji characters on the screens of two mobile phones in Paris. Brands are turning to emojis to communicate with their Generation Z target audience. (Miguel Medina/AFP/Getty Images)
A picture shows emoji characters on the screens of two mobile phones in Paris. Brands are turning to emojis to communicate with their Generation Z target audience. (Miguel Medina/AFP/Getty Images)

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