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Gen Z Consulting Firm Caters To Companies Hoping To Go From Brand To Bae09:33
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A picture shows emoji characters on the screens of two mobile phones in Paris. Brands are turning to emojis to communicate with their Generation Z target audience. (Miguel Medina/AFP/Getty Images)
A picture shows emoji characters on the screens of two mobile phones in Paris. Brands are turning to emojis to communicate with their Generation Z target audience. (Miguel Medina/AFP/Getty Images)

There are now consulting firms to help brands and companies trying to reach Generation Z, the generation following millennials that consists of young people born from the mid-1990s through the early 2000s.

Here & Now‘s Robin Young talks with Princeton University sophomore Nick Jain (@JUVConsulting) about JÜV Consulting, run by high school and college students with the goal of providing brands with insights into youth culture.

Copyright NPR 2019.

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